Greetings to all agents and readers. It is with a heavy heart that we announce the closure of the AJSASS. Now, you're probably wondering why we have suddenly decided to close our doors for good. We'd like to take the time now to explain why we have decided to make this decision.
As we're sure many of you have noticed, there is way less scamming in AJPC than when we first started. Don't get us wrong, this is a good thing! However, fewer scammers mean that there is less content to post. Additionally, the majority of our agents have retired over the last several months, and those who are still with us are still struggling to keep things running. It is difficult to keep up a consistent posting schedule when you're dealing with a lack of time/motivation, and even more so when there are statistically fewer scams taking place to be posted about.
We tried to revive the already dying society by attempting to expand into other games and platforms. We had an action plan written up to detail the steps we should take in order to proceed with the change. Unfortunately, we hit considerable roadblocks during this plan that made it impossible to continue with. Furthermore, we feared that suddenly switching our blog to be about a different game entirely would alienate our viewers who were only interested in posts about Animal Jam. With no guarantee that a switch in demographic would result in better blog performance, we decided it was a risk that we couldn't afford to take. We were quickly running out of options and had no choice but to confront the elephant in the room.
In the survey we put out last month, nearly all responders agree that Animal Jam Classic as a whole is on the decline, with fewer overall active players than there once was. To anyone who has been keeping up with Animal Jam over the past year or so, this isn't exactly a secret. The game is updated very infrequently, leaving players with little incentive to keep playing as there is no new content to enjoy. This is exacerbated by the fact that many places in the world are starting to roll back restrictions and safety measures introduced during the COVID-19 pandemic. Many of AJPC's players, including our agents and staff, are going back to school and/or taking on new responsibilities and thus have less time to devote to the game. The Animal Jam community as a whole is drying up, and it's hard for us to justify putting so much time and effort into blogging about a topic that few people have an interest in anymore.
With all that being said, we really don't want to give the impression that we will resume posting once things pick back up. With the current situation, it is very unlikely that we will be able to regain the momentum that we once had during the height of the pandemic. The future is too uncertain for us to make any promises. Additionally, even if we were able to pick up posting again, our efforts are somewhat pointless if there is no one reading our posts. As AJPC continues to be neglected in terms of new content with no signs of things changing anytime soon, we don't know if the game's popularity will ever return to its former state. Therefore, we have decided to make it official that our team's operations will be ceasing indefinitely.
We would like to thank all the agents who have joined and worked with us over the years and poured their time into helping raise awareness of scamming in Animal Jam. Thank you for bearing with us and working tightly to keep the society functional! We would also like to thank every viewer who read our posts, left us comments, applied to join, submitted scammers to us, and more. Thanks for sticking with us through the highs and lows, and we are sorry that things had to come to an end like this.
Rest assured, the blog itself is not going anywhere! All of our existing content will be available for you to see, however, we will not be publishing any additional content. Our Agent Applications and Report Scammers forms will also be closed effective immediately.
Closure aside, the society Discord server will still be up for those of you who want to chat. We can't guarantee a decent level of activity, but it is an easy way to contact us should you have any questions.
We've come to the end of this post. Thank you again, from the bottom of our hearts to everyone who played a part in the society, be it an agent or reader.
As always, stay safe and jam on!
-The SASS Staff
